Alice
She is a 19-year-old young lady "who doesn't quite fit into Victorian society and structure." Her return to Wonderland "becomes a rite of passage as she discovers her voice and herself." Although facing pressures to conform to society's expectations, Alice grows into a more strong-willed and empowered heroine who chooses her own path. Alice changes size throughout the story, ranging from a height of merely six inches to a maximum of 20 feet tall.
Tarrant Hightopp, the Mad Hatter
The orange hair is an allusion to the mercury poisoning suffered by many hatters who used mercury to cure felt. The Mad Hatter is Alice's ally. They have an understanding about each other. They both feel like outsiders and feel alone in their separate worlds, and have a special bond and friendship. Mad Hatter is like a mood ring, his emotions are very close to the surface". Mad Hatter's clothes, skin, hair, personality and accent change throughout the film to reflect his emotions.
Iracebeth of Crims, the Red Queen
The Red Queen is the older sister of the White Queen. She also hates animals, and she proves this by using animals as furniture. The Red Queen is just like a toddler, because she’s got a big head and she’s a tyrant. Toddlers have no sympathy for any living creature, just bosses us around with no please or thank yous.
Mirana of Marmoreal, the White Queen
She’s a caption on a magnet of Happy Bunny holding a knife; cute but psycho. She is very eccentric and dramatic. She comes from the same gene pool as the Red Queen. She really likes the dark side, but she's so scared of going too far into it that she's made everything appear very light and happy. But she's living in that place out of fear that she won't be able to control herself.
Chessur, the Cheshire Cat
He is a dapper tabby with the ability to appear and disappear. He is all calm, casual sensuality with a seductive grin that masks his cowardice. It's the cat's disembodied head that first appears to Alice in Tulgey Wood after she has been attacked by the vicious Bandersnatch. He offers to purify the gashes on her arm by licking them. Alice declines, although she allows him to lead her to the Hatter's Tea Party where the Hatter blames him for deserting them on the day the Red Queen seized control of Wonderland. Using his skills and the Hatter's coveted top hat, the Cheshire Cat later finds a way to redeem himself.
Nivens McTwisp, the White Rabbit
The White Rabbit works for the Red Queen, but is also a secret member of the Underland Underground Resistance. He was sent (by the Hatter) to search for Alice. The White Rabbit is an iconic character.
Carla e Vânia.